User Experience

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Feedback Matters Long gone are the days where all we did was stare at a website and absorb content. We fill out contact forms, buy stuff, hold chat sessions, Tweet this and unlike that. These website interactions become more complex as they slowly get better at mirroring real-world interactions. One of the steps in mirroring

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After a project was laid on me in the eleventh hour which had to be delivered in the twelfth, I found myself madly trying to educate myself on a foreign subject. The project and the subject doesn’t really matter. What mattered to me was collecting enough data for me to deliver it on time. Google performed beautifully; but a lot of the sites failed. Why? Pop-ups.

Of course, they aren’t the pop-ups of years past, they’re “modal windows” or “lightboxes”. You’ve all seen them. You visit a page, the background fades to grey, and a simple little window automagically springs into existence. Sometimes they asked me to register. Sometimes it was a sales pitch. The reason didn’t matter. I was there to get content. And now you’ve covered it up and forced me to click on something to get to it.

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One of the biggest problems that I’ve found working in the web industry is that outsiders don’t really get what a corporate website is all about. It’s not just about HTML, a really good design, or content. I’m finding that too many young businesses, or immature older ones, think one web designer is all it takes to put together a website. So I’m going to attempt to describe in under 1,000 words what should go into a website. The key word here is should.

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Not too long ago I had a conversation with a graphic designer who was tasked with designing a website. Web Design was out of her area of immediate expertise, and she asked me if I had anything that I could share with her. After I sent her my email, I realized that I’ve said this before — and I’ll probably say it again. So, in case my mother, or anyone else, asks my thoughts on how to design a website, here are seven rules that I’ll mouth off.