paceaux

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Believe it or not, the first person to teach me how to write a program was my mother. Our first computer was a Commodore 64 – and she was a pro at that thing. She has a bachelor’s in English and a Master’s in Reading; not who you’d expect to master BASIC in the early 80’s. In the days before the internet, she did some old-fashioned research, tracked down some books, and experimented a lot with programming until she was ready to teach it in a classroom a few years later. She wrote math programs for me, and she even taught me how to program by giving me the same rules she shared with her classroom, which I’ll share with you.

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Not too long ago I had a conversation with a graphic designer who was tasked with designing a website. Web Design was out of her area of immediate expertise, and she asked me if I had anything that I could share with her. After I sent her my email, I realized that I’ve said this before — and I’ll probably say it again. So, in case my mother, or anyone else, asks my thoughts on how to design a website, here are seven rules that I’ll mouth off.

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A very wise man once told me to expect Office Politics anywhere. He actually didn’t need to tell me, because I kind of suspected it. But regardless, he reminded me that every business is crazy in their own special way; don’t expect crazy to just disappear. I thought that I was okay with that axiom, but as it turns out — I’m not. I accept the existence of Politics as a fundamental nature of humanity. But when it becomes harmful and dangerous to the business, I don’t think that it’s okay to just cough up the phrase, “that’s Office Politics for ya. Take it or leave it.” If someone tells me just to take it, I think I’d rather lead it, than leave it.

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I read, a lot. here’s some recommended reading for those who want to learn more about the web. Some of these speak more to designers, others speak more to the web business owner. Either way, if you want some bright ideas for the web, here’s where I get mine.

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Designers and clients come from two different worlds. Two very different worlds; they speak different languages, have different cultures, and can easily get into a fight with each other. Usually, the only thing they’ll have in common is that they both own businesses. With completely different languages, experiences and areas of expertise, it’s hard to make sure you can both walk away from a project completely happy. So let’s talk about four questions you can ask each other to make sure that you get the job done well.

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I’d like to introduce you to Jerry. You will see his picture in a second. To you Jerry will look like just a smiley face, but for me he’s a lot more. I’ve taken Jerry to every desk I ever had, and now that I’m moving on to another company, he’s coming, too. You see, Jerry taught me more about business, myself, and God than anyone else ever could. I’d like to share his story.

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Not every web project needs a web designer or developer. Sometimes all you need a consultant. Whether it’s budget limitations or the fact that you already have the resources, sometimes you’re better served by a designer’s opinion than his work. If you let a web designer act as a consultant, it can actually be great for both parties. He gets the freedom of telling you exactly what he thinks, and you get the choice of listening or doing it your own way.

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That’s right, you’re not a Social Media Expert. No one is. I know this contradicts most online marketers’ resumés, but it’s the truth. I don’t deny that there are Social Media analysts, gurus, and students of the field, but I think calling yourself an expert is a bit over-the-top.

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I saw the movie Daybreakers over the weekend and I was blown away by the economic policies and business practices you could pull away. So I have to write about we can learn in business and economics from a vampire movie. So you’re going to have to follow an absurd line of thinking – we’re discussing vampires, humans, and blood to make several points about business, the free market, capitalism, and other principles of economics. I [almost] minored in Economics in college, so Daybreakers was good not just for a plot, but for validating my sheer nerdiness.