Reading Time: 4 minutes support rapid updating of content, changes in Search Engine Marketing, and syndication of content. One of the core indicators of a well-architected CMS, in fact, is the separation of Design, Content, and Information Architecture. Put another way, the layout of a page is independent of the content on it, which is independent of the organization of pages. While there is much focus on getting the CMS to support the content strategies of now and the future, next to none goes into supporting the Brand strategies of the future.