Reading Time: 10 minutes Every CMS implementation is different, but you can generally categorize them into two major groups, regardless of the details: New site or Lift ‘n Shift. If you’re unfamiliar with the phrase “Lift and Shift”, it’s where we take an existing website, in its entirety, and move it into a CMS without modifying any front-end code.

Reading Time: 4 minutes Not every web project needs a web designer or developer. Sometimes all you need a consultant. Whether it’s budget limitations or the fact that you already have the resources, sometimes you’re better served by a designer’s opinion than his work. If you let a web designer act as a consultant, it can actually be great for both parties. He gets the freedom of telling you exactly what he thinks, and you get the choice of listening or doing it your own way.

Reading Time: 3 minutes That’s right, you’re not a Social Media Expert. No one is. I know this contradicts most online marketers’ resumés, but it’s the truth. I don’t deny that there are Social Media analysts, gurus, and students of the field, but I think calling yourself an expert is a bit over-the-top.