Web

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That’s right, you’re not a Social Media Expert. No one is. I know this contradicts most online marketers’ resumés, but it’s the truth. I don’t deny that there are Social Media analysts, gurus, and students of the field, but I think calling yourself an expert is a bit over-the-top.

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Creativity is a fun word. We all value creativity and we see it as a fundamental characteristic of humanity. We love creative people and we all want to be “more creative”. We love The Creatives. Sadly, the corporate world sometimes sees The Creatives a bit like fish; it’s really cool when you have them – but you don’t do anything with them but stare. Unless you’re an expert on fish, you only know a Goldfish from a Beta; so there’s only one type of Creative you ever look for, and that can hurt you.

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Writing is tough. Really tough. And chances are, you aren’t great at it. Chances are even greater that you don’t care. You probably aren’t a content producer. But if you’re not, who is? And who should be?

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ince I’ve moved into my current position, my life has changed and I’ve gotten closer to identifying my calling: The web. In particular, producing websites which I truly love. Before I moved into my position, I thought that I knew a fair amount about the web, but now I find myself a happily re-educated man.