Copy and Content

Writing about writing. It’s like you’re in Inception. Or are you?

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Anyone who writes on a regular basis experiences at least one existential crisis

Reading Time: 8 minutes In 2023 where servers are cheap and platforms are free, it’s ridiculously easy for anyone to set up a blog and start flinging words at the web. You can become a “blogger” in the time it takes for Starbucks to make your low-fat half soy milk decaf mocha cherry mint latte frappuccino. There’s no one

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Reading Time: 3 minutes That’s right, you’re not a Social Media Expert. No one is. I know this contradicts most online marketers’ resumés, but it’s the truth. I don’t deny that there are Social Media analysts, gurus, and students of the field, but I think calling yourself an expert is a bit over-the-top.

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Reading Time: 3 minutes Writing is tough. Really tough. And chances are, you aren’t great at it. Chances are even greater that you don’t care. You probably aren’t a content producer. But if you’re not, who is? And who should be?