support rapid updating of content, changes in Search Engine Marketing, and syndication of content. One of the core indicators of a well-architected CMS, in fact, is the separation of Design, Content, and Information Architecture. Put another way, the layout of a page is independent of the content on it, which is independent of the organization of pages. While there is much focus on getting the CMS to support the content strategies of now and the future, next to none goes into supporting the Brand strategies of the future.
I’m beginning the first in a series of posts call the CMS diaries. I’m a contractor for a very large and reputable organization which is launching a new website very soon.I was brought in specifically to serve as the business analyst for the web content management system. As exciting as that might sound, it isn’t. In the wonderful, wide, world of the web – the CMS is the dullest part. The guy who does your CMS is the accountant for Greenday. There’s no chance of being hip, cool, or creative. At best, he can say that he’s the reason American Idiot was 99 cents a song. Regardless, I will sexify the incredibly boring and forgotten part of your web redesign: The Web Content Management System.