No, this isn’t some scathing post about how Fox News Readers are the underbelly of society, secretly prefer briefs over boxers, or are members of the Illuminati. As I’ve said in other, extremely popular posts, I averaged about 40 or so readers a week on my blog before I ran my mouth about guns. 25,000 unique pageviews later, I’ve learned some stuff about their web habits and usage.
What you’re about to read is not even half as exciting as you’re hoping.
First, let’s get the time-frame out of the way. Assume all numbers are from July 21, 2012 through July 31,2012.
The Big Numbers
46.31% of traffic is direct traffic (someone put my URL in their web browser)
52.87% of traffic is by referrals (Someone like FoxNews.com or ar-15.co has linked to me)
91.65% of referral traffic comes from Fox News
25,784 unique visitors.
Pages per visit: 1.33
Average Visit Duration: 2:22
Where are Fox News readers from
I had visitors from 107 countries. Not surprised at all by the US and Canada, but I certainly was shocked to see Germany making the top five.
- 96.01% from the US
- 1.03% from Canada
- .46% from the UK
- .29% from Germany
- .22% from Australia
Now, my first thought was that there would possibly be folks on military bases in Germany reading the blog. So I looked at the language settings in the browser, where I’m proven wrong. German-language browsers ranked number four. Who in Germany is reading the opinion section of Fox News?
- en-us 96.67%
- en 2.28%
- en-gb .46%
- de-de .08%
- en_us .08%
Fox News Readers and Social Media
- Facebook: 84%
- reddit: 10.14%
- Twitter: 2.90%
- Blogger: 1.88 %
- StumbleUpon: .43%
- Google+ : .29%
The Technology of Fox News Readers
No big surprise on the operating systems. However, this is the first time I saw Chrome OS in my analytics. Who are you and when did you get one? Is it as awesome as I think?
And some details about the Windows users..
|Version of Windows||Percentage|
This is the super huge shocker. 48% are using Internet Explorer. Granted, I live in a bubble when it comes to web-related things (since it’s my profession), but this is substantially higher than the global average.
|IE with Chrome Frame||.28%|
Some more on Internet Explorer
Internet Explorer is the bane of my existence, and is equally cursed by the mouths of many other web developers, so I had to take a look at which version of IE Fox News readers are using.
|Version of Internet Explorer||Percentage|
A few things here
First, I’m happy to see that IE6 is so low. I’ll still admit that I threw up in my mouth, just a little, to see that 39 people came to my site using it. If you’re an IE6 user reading this (which I doubt), please get off the internet until you upgrade your browser. If you know someone using IE6, remember that friends don’t let friends browse the web in IE6. Call me all the names you want, cite all the sources you wish. If I find out you’re using IE6, your argument is null and void. I don’t care if you’re the Pope or the President, if you’re using IE6, we can’t have a civil discussion.
I am pleasantly surprised to see that 42% of IE users were using IE9. Thank you. I still wouldn’t mind if you tried out Chrome, FireFox, or anything else. All the same, I’m glad you’re using a better browser. But really, try out Chrome. It’s really neat.
As for the 48.25% of Fox News readers using IE8, I can’t figure you out. Windows XP can only go as high as IE8. So I can account for 33.26% of you. But starting with Vista, you can get IE9. If I assume all Vista users are using IE8, I still have about 5% left over.
And now I’m feigning interest in the folks at Fox News
Follow me on this line of thought for a second:
- 33.36% of Fox News readers cannot go past IE8 due to their operating system. But they can still select an alternate web browser.
- Windows Vista comes with IE7 by default
- Windows 7 comes with IE8 by default
So now I’m cross-referencing browser versions with operating systems:
- 51.46% of XP users used IE8
- 13.31% of XP users used IE7
- .54% of XP users used IE6
- 40.73% of Vista users used IE9
- 12.67% of Vista users used IE8
- 6.41% of Vista users used IE7
- 38.53% of Win 7 users used IE9
- 19.51% of Win 7 users used IE8
- .71% of Win 7 users used IE7
And now we have some insights (into Fox News readers)
- So, for Windows XP, 14% of readers could upgrade or switch browsers, but haven’t.
- About 19% of Windows Vista users could upgrade or switch.
- Over 20% of Windows 7 users could upgrade or switch.
That’s pretty much it. There’s a large portion of website visitors either directly from FoxNews.com or due to traffic on FoxNews.com that could choose a better web browser and haven’t. Even though 46% of traffic was direct traffic, I feel safe attributing FoxNews.com’s link to my site as the reason people know about my site at all.
If I were trying to draw a conclusion about Fox News readers it would be this: between 1/7th and 1/5th of Fox News readers are capable of improving their web browsing experience but don’t. Maybe if I were CNN I’d start speculating on the reasons, but I’m not. I’ll stick to the facts. :)
So who really cares?
No one (except me).
I had never even tested my blog in IE8 before I saw the numbers — my audience didn’t use IE at all until last week. Once I saw that such a large percentage was using IE8, I made some design tweaks so that the comments could be legible (they weren’t).
I also added a fun message for those readers on IE8 and farther south suggesting that they switch browsers.