That’s right, you’re not a Social Media Expert. No one is. I know this contradicts most online marketers’ resumés, but it’s the truth. I don’t deny that there are Social Media analysts, gurus, and students of the field, but I think calling yourself an expert is a bit over-the-top.
I saw the movie Daybreakers over the weekend and I was blown away by the economic policies and business practices you could pull away. So I have to write about we can learn in business and economics from a vampire movie. So you’re going to have to follow an absurd line of thinking – we’re discussing vampires, humans, and blood to make several points about business, the free market, capitalism, and other principles of economics. I [almost] minored in Economics in college, so Daybreakers was good not just for a plot, but for validating my sheer nerdiness.
Creativity is a fun word. We all value creativity and we see it as a fundamental characteristic of humanity. We love creative people and we all want to be “more creative”. We love The Creatives. Sadly, the corporate world sometimes sees The Creatives a bit like fish; it’s really cool when you have them – but you don’t do anything with them but stare. Unless you’re an expert on fish, you only know a Goldfish from a Beta; so there’s only one type of Creative you ever look for, and that can hurt you.
Writing is tough. Really tough. And chances are, you aren’t great at it. Chances are even greater that you don’t care. You probably aren’t a content producer. But if you’re not, who is? And who should be?