Reading Time: 3 minutes That’s right, you’re not a Social Media Expert. No one is. I know this contradicts most online marketers’ resumés, but it’s the truth. I don’t deny that there are Social Media analysts, gurus, and students of the field, but I think calling yourself an expert is a bit over-the-top.

Reading Time: 6 minutes I saw the movie Daybreakers over the weekend and I was blown away by the economic policies and business practices you could pull away. So I have to write about we can learn in business and economics from a vampire movie. So you’re going to have to follow an absurd line of thinking – we’re discussing vampires, humans, and blood to make several points about business, the free market, capitalism, and other principles of economics. I [almost] minored in Economics in college, so Daybreakers was good not just for a plot, but for validating my sheer nerdiness.

Reading Time: 5 minutes Creativity is a fun word. We all value creativity and we see it as a fundamental characteristic of humanity. We love creative people and we all want to be “more creative”. We love The Creatives. Sadly, the corporate world sometimes sees The Creatives a bit like fish; it’s really cool when you have them – but you don’t do anything with them but stare. Unless you’re an expert on fish, you only know a Goldfish from a Beta; so there’s only one type of Creative you ever look for, and that can hurt you.

Reading Time: 3 minutes Writing is tough. Really tough. And chances are, you aren’t great at it. Chances are even greater that you don’t care. You probably aren’t a content producer. But if you’re not, who is? And who should be?